10 January 2024 / 15:00 - 17:00 CET
EPIC Online Marketing Meeting: Advanced Reporting, Events, and Conversions in GA4
Online Event

Free Event


The description will be added soon

Agenda

15:00 – 15:05 Welcome and Introduction 
– Brief overview of the webinar’s objectives
– Quick recap of the first webinar
15:05 – 15:15 Importance of Custom Reporting  
– Why use custom reports?
– Differences between standard and custom reports
15:15 – 15:25 Q&A Session  
15:25 – 15:45 Setting Up Tailor-made Reports 
– Introduction to the Report Builder
– Creating custom dimensions and metrics
– Designing and saving custom reports
15:45 – 16:05 Dive into Events in GA4 
– Difference between events in Universal Analytics and GA4
– Setting up and tracking custom events
– Importance of events for user engagement tracking
16:05 – 16:15 Q&A Session
16:15 – 16:35 Setting Up and Tracking Conversions  
– Defining conversions for your business
– Setting up goals in GA4
– Monitoring and analyzing conversion data
16:35 – 16:45 Best Practices 
– Ensuring accurate tracking
– Regularly reviewing and updating goals and events
– Tips for effective reporting and data interpretation
16:45 – 17:00 Q&A Session

Speakers
Managing Director, Co-founder at Right Street
Head of Digital Marketing at Right Street
Moderators
Anna Trachtova
Anna Trachtova
Marketing Manager
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Event Manager
Neringa Noreikiene
Neringa Noreikiene
Events Manager
Related
Market Reports
Related
Upcoming Events

Related
Past Events