16 October 2023 / 15:00 - 16:30 CEST
EPIC Online Marketing Meeting: Google Analytics I – unlock the power of GA4
Online Event

Free Event


In today’s digital age, understanding your website’s performance and user behavior is vital for success, and that’s where the new Google Analytics 4 (GA4) comes into play. To help you, we have prepared 2 workshops for you focused on Google Analytics. It does not matter if you are a beginner, an experienced user, or just a bit confused with changes in google analytics.

In this first workshop, we will guide you through the new google analytics interface, which parameters to watch, and why. Our workshop is designed to equip you with the knowledge and skills necessary to harness the power of GA4 and unlock valuable insights for your business.

Agenda

During our workshop, you’ll delve into the world of GA4 and discover its advanced features and capabilities. Our expert instructors will guide you through the following key topics:

  1. Introduction to GA4: Understand the new GA4 interface and its enhanced features. Learn how GA4 differs from Universal Analytics and can benefit your business.
  2. Setting up GA4: Step-by-step instructions on how to set up GA4 for your website or app. Discover best practices for configuring your account, implementing the tracking code, and linking data streams.
  3. Navigating the GA4 Interface: Get acquainted with the GA4 user interface and learn how to navigate its various reports and features. Understand the layout and functionality to optimize your analysis.
Moderators
Anna Trachtova
Anna Trachtova
Marketing Manager
Anna Mårtensson
Anna Mårtensson
Marketing Manager
Event Manager
Neringa Noreikiene
Neringa Noreikiene
Events Manager
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